When you’re very close to your business brand and product, it might be difficult to put yourself in the shoes of a consumer and survey your product neutrally. However, that’s exactly what you need to do if you’re hoping to better understand your consumer — and that counts for website visitors, too.
Creating a business website that is successful means thinking about what your consumer will react positively to and not necessarily what you would like. While, ideally, these should go hand in hand, what matters is that you have your website include all the relevant features for a consumer, regardless of your feelings about them.
To help with this, here are six must-haves for your business website to ensure a positive experience for your visitor.
- A Blog or News Page
In order to make (and keep) your website relevant, blogs or news articles should be uploaded regularly. These should have engagement in mind and be as informative and relevant as possible. These blogs could be information about your product, your business market, or anything in general you believe your website visitors would enjoy reading.
- An ‘About Us’ Section
Website visitors and new consumers want to know more about you, and this is particularly crucial if you’ve landed a brand-new visitor who is deciding whether or not to do business with you.
An ‘About Us’ section can allow you to tell your own unique business story and company ethos, and it could be the decision-maker for a lot of visitors in choosing you instead of a competitor. This is especially important for startups if you’re not yet well-known in the market, as it’s a chance for you to tell your own story.
- Security Features
Along with all the essential marketing inclusion, your website also needs to be safe. This is vital to protect your website visitors but also in presenting your business as one which cares about security.
If your website doesn’t display any confirmations regarding site security or ends up being listed as potentially not secure by search engines, then you’re giving a bad impression off the bat to your new visitors — and this might mean losing a sale if they decide to click off.
- SEO Optimization
Your business website should have SEO in mind, in the same way that all your other marketing content should. When you’re creating content for your website, blog posts, or product descriptions, consider including keywords to have your website more easily found organically. As you start building your website, start thinking about specific landing pages that could help build your backlink profile. You can find SEO link building services and SEO website help from professional companies to ensure that it’s not neglected.
- A Call to Action
This is an important part of the customer’s journey, so make sure you are directing them to take a relevant action. For your website, this could be prompting them to check out a certain deal, page, or supply information like their email address to sign up to your mailing list.
Make sure to include a call to action for your site to help interact with your visitors and gather data.
- A Variety of Media
As a final point, no business website is complete without an interesting variety of media. Be sure to furnish your website with images, videos, and articles to create an interesting and well-rounded experience for any visitor.