Have you been given the chance to guest post on a site that has absolutely nothing to do with your niche or industry, but want to go for it anyway? No problem! In this guide, we’ll show you how to get around guest posting guidelines and insert your niche into a completely irrelevant industry in the hope that there might be some audience crossover. While it might not be the best or the most recommended method, there’s no harm in trying, right? Here are some tips to get you started.
Research the Site
Before writing a guest post for an irrelevant site, thoroughly research the content, audience, and tone. Make sure that the guest post you write aligns with the site’s general theme, even if it’s not directly related to your niche.
Try to Find Some Common Ground
While this one can be tricky, some topics can come together more easily than you might think! For example, if you’re selling fashion, you can write about hats, scarves, gloves, and bags on a site that’s all about outdoor living. These do crossover a little, so you can find some relevancy. On the other hand, if your niche is in perfume and you want to guest post on a car site, it might be trickier to try and force the topics together. But there are always some ideas. Air fresheners, maybe?
Put Your Link in Your Bio
It’s a risky one – but writing about something else and putting your link in your author bio, rather than in the body of the text might be a better way to guest post on an irrelevant site. For example, if your niche is in e-commerce site plugins and you’re writing for a health blog, any kind of relevant post will probably stick out like a sore thumb. Instead, it might be best to simply provide helpful and high-quality information to the site’s audience and include your site in your bio for anyone who is interested to click on. Plus, if the site you’re posting on is high authority, you might earn some kudos from Google. If the site is too far removed from your niche, though, it might end up backfiring.
Use Your Link as an Example
One option to consider when it comes to guest posting on a site that’s not very relevant to your niche is to use your site as an example. For example, we could use your ‘about us’ page for a list of ’10 Good About Us Page Examples’ for a website design site. Or if you have an e-commerce website, you could link to your product page to share an example of a feature or design element. The possibilities are endless – but remember, your links are still not as relevant as they could be, so tread carefully.
Focus on delivering valuable, insightful, and informative content. When writing for a site that predominantly aims its content at business owners, think outside the box and find things related to your niche that business owners might be interested in. For instance, if you run a trading site, you might be in luck as lots of entrepreneurs are interested in investing. Exploring the copper market 2024 could be captivating, even if the site mainly focuses on business-related content.
Collaborate with the Site Owners/Editors
Be open to discussing your guest post ideas with the site’s owners or editors. They might be able to provide valuable insights or suggestions to help you refine your content for their audience. Plus, they can tell you more about the topics that they’re happy to cover – you might find that in the end, your niche isn’t as irrelevant as you first thought.
If the site is completely irrelevant, guest posting and adding your link to content might end up doing more harm than good. In this case, it might be worth looking into alternative options that may be available to you. For example, you may be able to purchase advertising space on the site instead, to get your brand out there in front of their audience without taking away from the site’s general theme and content.
Know When to Walk Away
In some cases, trying to force two topics together on a website will be a complete waste of time. For example, you sell ballet shoes – you’re unlikely to ever make that fit in on a farming site, so walking away and looking for more relevant sites to guest post on is going to be a better use of your time.
Remember, guest posting on irrelevant websites should be done strategically, and it’s not a substitute for consistently contributing high-quality content within your own niche. While there are times where you might be able to make it work, it’s most likely not worth the effort.