Content Marketing is the technique of creating quality, engaging and relevant content intended for a target audience in order to ultimately increase profitability and online sales. Right from producing content or guest blogging to sharing it across various social media platforms, content marketers are occupied in a variety of activities to increase the viewership and to hold the reader’s interest.
Whether you are an amateur content marketing writer trying to spread your wings or a seasoned expert with highly developed skills, these tips will help you review the basics and to learn new wisdom bytes with plenty of actionable advice about how to make best of your content marketing efforts.
Be sure to contribute quality content
Everyone knows that for Google, “Content is King”. Do not write just for the sake of writing and for merely submitting passable content. Include relevant and in-demand keywords for your content. The submitted content should be quality content and should provide value to the user. This is extremely crucial as more original and quality content will bring in traffic and increase the overall number of visitors.
Select popular and engaging topics which will help your content become more popular and successful. Garnering more search engine traffic is one of the prime objectives of your content and that can’t be fulfilled by using poor content.
Target the right keywords to be used in your content
Relevant keywords according to the niche have to be used when you write content. Without those, there is little or no value for your content if you want to capture the attention of intended audience and bring in more traffic to your website. Be sure to target specific keywords keeping in mind your competitors too for ranking higher on Google and other search engines.
Therefore, it makes enough sense to first find those relevant keywords or the topic you would want to write an article for your blog or in fact, produce any type of content and then learn the way to optimize your content the right way.
Assessing the performance of your Post
When you have published a post on your website, it is vital that you know how successful and popular it has become with viewers and your audience. For finding that, there are a variety of tools available which can help you find out how much audience your post gathered and how many people liked it or re-tweeted it. One of the significant tools is Google Analytics which allows you to analyze in detail about the traffic and number of visitors on your site. Tracking the performance of your posts will enable you to
Use of images and videos in your content
It is a well-known fact that besides content, using videos and images contribute in increasing the viewership and grabbing the attention of the viewers. Adding quality and informative media will enhance audience interest and that will increase the time span of your audience and the duration they spend on your website. It increases the overall quality of your content marketing.
Remarketing your Content
A lot of time and painstaking efforts go into online content production. However, at the same time, there is a way to make sure that more people see your content or respond to it through commenting. The ones who have seen your website content once should be tagged so that next time, you are able to grab their attention by using banner ads when they visit any site on Google Display Network.
This results in greater brand engagement and awareness for your website. As an alternative, you can even repurpose old content in such a way that it comes across as a fresh piece of content to those viewers who have missed it and haven’t seen it.
Influencers in your Industry or Niche
Tap on influencers to reach more people. Influencers popular in your niche can make a lot of difference in increasing your popularity when you are able to reach them online through your content. You will have to research what kind of topics they like. You can use various techniques in reaching them out such as commenting on their popular blog posts.
You can also mention them, quote them or even link to them within your content marketing (even tweets) and reach out to them. By doing this, they will be informed that you have mentioned them through social sharing or at times even through emails in case you are able to lay your hands on their official email addresses. This will certainly help you in taking the initiative in seek a connection with them.