SEO is Search Engine Optimization, and PPC stands for Pay per Click Advertising. Both of them are necessary to obtain the maximum benefit from search…

Whether you are an expert or a beginner in digital marketing, you have certainly already heard of SEO (acronym for Search Engine Optimization), also called…

Voice search has been going through tremendous evolution and businesses must start optimizing for voice search as fast as possible because voice search is the…

Keyword research for SEO is not something that you do once and then forget. It is one of the most important ongoing processes that are…

What is IP Address Your IP address on the Internet is similar to your real-life physical address. It defines exactly where you are so that…

Google announced a major core update in June. What followed was a complete upheaval of rankings and site traffic. Google did what it rarely does…

Social media marketing has perhaps become the most influential form of marketing in today’s digitally reforming world. While creating a profile and posting on any social…

The ever-evolving SEO techniques teach us new lessons every day, and by now everybody knows that keyword targeting does not work anymore. Putting it bluntly,…

Most people come up with two questions when it comes to internal linking. These are ‘why’ and ‘how?’ Why: Links are important to Google as…

Building and operating a successful business or brand is not always possible overnight, especially if you are working in a market or niche that is…