SEO and Google Adwords are the main component of search engine marketing when running digital marketing campaign. To get your site to rank on Google, you need to decide if you should pay for Adwords, or put your effort into playing the long game with organic SEO.
It is really a tough decision to make, and one that needs careful consideration before deciding on one, or both.
Both are great strategies for business. Frankly speaking, most businesses are confused at this junction. Should you go for SEO or Google Adwords?
In this post, you will get to know everything about SEO and Google Adwords, and you will get to decide for yourself.
SEO (Search Engine Optimization)
SEO is a method of improving a website by optimizing it to climb the ranks of Google and other search engines. It is a natural way to get your website ranking top result pages on search engines.
The concept is simple, but it is not a one-off online marketing strategy that you can use to promote your business. It has to be maintained over time to ensure that results are consistent.
SEO is a long term investment, and it is very broad. There is On-Page SEO and Off-Page SEO. Mastering both will really help you optimize your website for better results.
This is a Google’s Pay Per Click advertising platform. It offer great tools that can help you jump on search engine result pages, especially Google, without investing time in SEO.
It is the quickest way to secure a spot on Google search engine result when users search for your business using your chosen keywords.
For example, if your business sell bikes, you can bid on keywords like, ‘used bikes’ or ‘sport bikes’ etc, and when anyone type any of these keywords using Google search engine, your website appears at the top of the search result.
Difference Between SEO and Adwords
SEO is free, Adwords is a paid service.
SEO takes a long time (months, even years) before you start seeing your desired results. If you don’t have that patience, and you have a budget, you can opt for Adwords. With it, you can drive targeted traffic to your website which can be converted into sales if done correctly.
With Google Adwords, your website appears at the top or bottom of Google search engine results. With SEO, you have to work hard to secure a top spot.
When you stop using Adwords for your website, your traffic start reducing. But with SEO, once you start getting traffic, it continues long term.
SEO Vs Google Adwords – Which is the Best for Your Business
There really is no right or wrong answer to this question. It all depends on your business objectives and budget.
As a new business who want to get targeted traffic quickly to generate sales, you can start with Google Adwords while at the same time be working on optimizing your website using search engine optimization (SEO).
SEO and Adwords can both give you results, you just need to know which result you want.