To help you decide between managing your own Google Ads campaign or hiring a PPC agency, start by asking yourself what’s the purpose of doing this. How much time do you have to invest in getting the results you’re looking for? If it’s more time than what you have available, then go ahead and hire a PPC agency with expertise in finding the most relevant and effective keywords and phrases. However, if it is less time than you can dedicate, it would be best to manage your own Google Ads campaign. Here are tips on deciding between managing your own Google Ads campaign or hiring a Pay Per Click PPC agency:
1. Know your priorities
What is the main objective of your campaign? If you want to increase ROI (return on investment), managing your own Google Ads campaign would be the best. However, if you’re after lead generation, then hiring a Pay Per Click PPC agency would be a better option as they are experts in generating leads. If your company’s main objective is to build brand awareness, hiring a PPC agency would be ideal.
However, it is also worth considering managing your own Google Ads campaign as they are specialized in optimizing ad campaigns.
If your main objectives are to have a higher CTR (click-through rate), increase conversions, or increase ROI, managing your own Google Ads campaign would be the best option. However, if you want to maximize your return on investment, then hiring a Pay Per Click PPC agency would be the best if their bid is competitive enough.
2. Know your budget
It’s important to have a clear idea of your budget when determining whether or not hiring a PPC agency is the right option. Also, it would be beneficial to estimate the amount of time it will take for you to see results if you decide to manage your own Google Ads campaign. If you want to make sure that your investment is worth it, hire a Pay Per Click PPC agency with expertise in finding the best keywords and phrases for your business. However, if you’re happy with your current investment return, it would be best to manage your own Google Ads campaign. Also, the more budget in a PPC campaign, the greater ROI that ad campaign can get.
3. Understand what is required of you as an advertiser
If you want to manage your own Google Ads campaign, it’s important to understand how much time and effort is involved in maintaining ads and keywords every day. This can be time-consuming, but if you’re looking for an efficient way to increase returns on your investment, then managing your own Google Ads campaign would be the best. However, if you don’t have the time and effort to manage your own Google Ads campaign, then hiring a Pay Per Click PPC agency is a better option as they do the work for you.
4. Understand what kind of results you want
If you serve a particular niche e.g. restaurants then hiring a digital restaurant marketing agency would be ideal as they are experts in generating restaurant leads. However, if you are after increased ROI, managing your own Google Ads campaign would be the best as they will be more helpful in getting the right keywords and phrases.
Conclusion
If you want to improve the performance of your PPC campaign with a more efficient, economical, and comprehensive strategy, then hiring a Pay Per Click PPC agency would be ideal. However, if you have resources that can allow you to manage your own Google Ads campaign more effectively, then it is best to do so.
