#Introduction – What Is SEO
SEO stands for the Search Engine Optimization; it’s the process to improve the rank of a website for search engines so that it can rank higher in search result. And, the higher rank a page get in search engine the more visible it becomes to potential audience. It may refer to the process to raise the position that your website appears at in the organic result of search by sites such as Google, Yahoo etc. As per the general rule, sites that appear on higher rank in the result will get more traffic to their pages, and so potentially get more business. The aim is to get to page one and ideally to position 9one, but whether that is feasible largely depends on the market which you are operating in. Like if you are in the mobile phone space, you will fight a losing battle unless you have got a sizeable budget to spend.
The process of search engine optimization can be said the umbrella term for all the ways you can use to ensure the visibility of your website and its content on the search engine results page. These methods vary form technical practices you can get behind the scenes on your website to all the promotional off page approach you can use to increase the visibility of your site. When we talk about the visibility of any website that means how high up the SERP your website is appearing for certain search terms in the organic results. Organic result mean to those that appear naturally on the page, rather than in the paid for sections. The meaning of SEO is to build strong site architecture and providing clear navigation that will help search engines index your site quick and in easy way. This is also helpful for you to provide your visitors with a good experience of using your site and encourage also to again visiting.
#ON Site & OFF Site SEO
Typically, it can say that with a website and online presence will hire a SEO company to improve its organic Google search result listings. And, as successful SEO campaign will have, as part of the increment carefully select, relevant, keywords that the on page optimization is designed to make prominent for search engine algorithms. Search engine optimization can be broken down into two basic areas on page and second is off page optimization. The on page optimization refers to website elements that comprise a web page, such as HTML code, textual content, and images. Off pages optimization refers predominantly, to backlinks.
When you enter a query in a search engine and hit enter then you get a result of web results which contain that query term. User normally tends to visit websites which are on the top of the list as they perceive those to be more relevant to their query. If you are thinking that why some website rank better where some not then the other then you should not that is because of some powerful web marketing technique that is called SEO.
#How Search Engines Work
Some time we get this question that what is SEO we are describing here Search engine optimization is a technique that helps search engines find and take your site on higher rank that the missions of other iste in response to a search query. Thus SEO help you to get traffic form the search engines.
It can be said that SEO is a methodology of strategies, techniques and tactics that are used to increase the amount of audience to a website by obtaining a high ranking placement in the result of search engines like Google, Yahoo, and Bing etc.
This is very common practice in Internet that users do not click through pages and pages of search results, so where they find site ranks in a search result page in essential for directing more traffic towards the website. And, commonly the higher a website naturally ranks in organic output of search, the greater the chance that site will be visited by any user. To understand the SEO in proper way it is important to break it in three parts first is quality of traffic under it you will be able to attract the visitors from whole world, if they are coming to your site because Google tells them you are a resource for Apple computer but really you are a farmer selling apples, it is not quality traffic. Instead you want to attract people who are genuinely interested in product that you are selling. Second is quantity of traffic you have the full right people clicking by those search engine result pages offer, more traffic is really better. Third one is organic result ads make up a significant portion of many SERPs. It is any traffic that you do not have to pay for. Not, it is totally clear that what is SEO.