Organic traffic is extremely important for business because it is an actual measure of the worth of a website. Opposed to paid advertisements, organic traffic refers to the traffic which is generated using meaningful strategies like keyword targeting, back linking and so on.
When you are looking to improve the amount of organic traffic you get to your website, here are the 5 tips which you must use.
1. SEO optimized content
There is absolutely no short cut to SEO. When you are working on the different ways by which you can get more organic traffic to your website, you need to target SEO. Now, SEO can be a huge field and so you need to start with the right direction.
Work upon on-site SEO first. Try and make your on-page content SEO optimized by picking the right keywords which have high search numbers but low competition. You can always use Google AdWords for finding out the right keywords that are suited to your business. You also need to take care of the titles, meta tag, meta description as each one of these is used by Google for the sake of ranking your website. There should not be broken links on your site and at the same time, avoid all possibilities of duplicate content as it is only going to mess your page. The navigation of your website needs to be smooth and not jumbled up to confuse the visitors. Further, the right tags should be used and they must be thoroughly optimized to help you make the most out of SEO. Pay emphasis on image tags as well.
If you feel that you are not proficient enough to carry out SEO optimization of your website yourself, you can always outsource the work to a specialist to get the finest set of results.
2. Email marketing
Regardless of how many new methods come up and the diverse forms of marketing which has invaded our business, there is absolutely no substitute to email marketing. You will have to fall back on email marketing for the sake of boosting the organic traffic.
You need to work hard to build a strong and big email list as it is the only way how things will work out for you. When you have a strong email list, you can send out the different details of your site updates to your email subscribers and thereby be hopeful that they will visit your site to explore more.
3. Informative Website
The more content you have, the better will be the odds of getting higher traffic. However, one thing which you need to know is that quality matters more than quantity.
We are not asking you to post gibberish on your site. With the new changes in search engine algorithms by Google, it penalizes sites with duplicate content severely. So, do not merely increase the number of posts simply because you want a lot of content posted on your site.
Make smart use of tools like Google AdWords to find out the “hot and trending” keywords and then frame articles in and around the same. Your content should be such that it is human readable rather than for bots. When people are interested in reading your content, they are much more likely to share it. When content is shared across social media, it is going to give your ranking a huge boost. Hence, the steps are all interlinked as smart use of one of them can bring about cumulative changes which will improve the overall benefits which you will reap.
4. Link building
This is another search engine optimization technique which is crucial for the sake of building organic traffic. When the search engine bots are crawling through your website, they make it a point to check the inbound and outbound links. However, you need to know that once again, it is not just the quantity of links that matter. Sites which are connected to a lot of spam websites can be penalized by the leading search engines like Google and this will impact their ranking and consequently traffic as well.
This is the reason you need to work for healthy link building rather than opting for unethical methods for obtaining link exchanges. When you have a good and steady flow of link, it is likely to get you to the top pages of search engines which will bring in huge traffic to your website.
5. Social media shares
While there are other popular marketing ways which are common like sms marketing and even affiliate marketing, you need to be mindful of one of the most influential marketing ways and this has to be social media sharing. If your web content can achieve plenty of social media shares, it implies that your content is popular among the masses. Such content will enjoy better ranks and thereby gain a lot higher traffic.
When it comes to social media marketing, you have multiple sites which you can target. Facebook, Twitter, Pinterest, Instagram and even LinkedIn are without a doubt the top 5 sites that everyone tries to target. You need to have an established profile and maximize your reach on these portals as they can offer you endless and continuous supply of incessant traffic.
These are the five best methods which you can use for the sake of boosting the total organic traffic which your website gets. No doubt, the list can be practically endless as you may find too many other methods as well.
Feel free to come up with your own ideas. Regardless of what you choose, the main theme is to ensure that your strategies actually push the rank of your website and you succeed in making the most out of it. Whether you choose email marketing, affiliate marketing or all the different SEO strategies; all you need to ensure is that your website is getting adequate organic traffic.
No online business can prosper for long, if it does not get adequate amount of traffic. When the traffic is ample, you will get a larger number of online visitors and thus it is sure to lead to a positive impact on your business as well.